Sunday, April 30, 2006

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Cyprus bra-chain sets new record


Women in Cyprus have set a new record by forming the longest chain of bras in the world, organisers say.

The stunt was part of a campaign to raise awareness of breast cancer and encourage more regular check-ups.

Dutch, British and Cypriot organisers formed a 111km (70 miles)-long chain, eclipsing a 60km record which was held by Singapore.

The chain consisted of nearly 115,00 bras, with contributions from as far afield as Alaska.

It took volunteers almost a year to collect the underwear, and over eight hours to clip them together, eventually forming over 200 lines of bras up and down the length of Paphos pier.

Pink balloons

"We've done it... we have broken the record for sure," Dutch organiser Louise van Rooij told AFP news agency.

As the last bra was attached, 111 pink balloons - the colour of the breast cancer awareness emblem - were released.

"It feels unbelievable, it's a very emotional time and I'm very proud of everyone. We have the record and how," said Ms van Rooij.

Officials said the larger size of bras worn by Western women than those used to set the Singapore record helped them reach further.

Ms van Rooij said the campaign had already achieved a measure of success, with a reported 30% increase in the number of women inquiring about check-ups amid the publicity.

"There is a taboo in Cyprus in talking about breast cancer and we would rather women went for regular checks than go to prayers," she said.

Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/europe/4959758.stm

Published: 2006/04/30 13:59:53 GMT

© BBC MMVI


If only Singapore women are more well-endowed.


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